About us

About Label Shy 
Label SHY is a luxury modest-fashion label based in Mumbai, India, curating comfort focused, contemporary Indian wear that speaks to today’s mindful, style-conscious woman. Founded by creative duo Dipika and Ruchita, the label takes pride in its homegrown roots and focuses on refined, relaxed silhouettes that embody quiet confidence

 
Our Signature Style 
● Easy-to-wear kurtas and separates designed for real life festive to everyday. 
● Subtle detailing: tonal embroidery, breathable luxe fabrics, and fluid drape. 
● Seasonless elegance: versatile pieces that transition seamlessly from moments of pause to celebrations.  

Craftsmanship & Vision 
Every garment is crafted with careful attention focusing on quality fabrics, tactile comfort, and graceful movement. Celebrating India’s artisanal heritage, Label SHY blends minimalism with cultural warmth, creating designs that honor both tradition and contemporary currents .

Meet the Designers 

Dipika and Ruchita, the creative force behind Label SHY, share a background rooted in fashion and a passion for elevating simplicity. Their vision is clear: design pieces that encourage self-expression through ease, that compliment the wearer rather than overwhelm.

“We’re curators of comfort, fashion, and everything uniquely you.”  
Philosophy & Promise 
● Modest luxury: Clothing that whispers elegance. 
● Effortless comfort: Prioritizing wearability across moments. 
● Cultivated minimalism: Modern modest wear with mindful design.

Designed for Every Moment 
Whether it’s a quiet morning at home, a festive soirée, or a celebratory gathering, Label SHY garments are thoughtfully made to be worn and felt. Created for the woman who chooses confidence in comfort, each piece carries her through life’s moments with poise, grace, and authenticity.